Learn How to Improve Your PowerPoint Presentation

Learn How to Improve Your PowerPoint PresentationA PowerPoint presentation can be used to help strengthen your own sales presentation or to help boost the performance of a client you are presenting to. You need to learn how to convert your PowerPoint into a powerful business tool that will be able to convince more people to try your products or services. Most of these presentations can be seen in your local community area such as schools, colleges, medical clinics, or any other place of business. Using PowerPoint, it is possible to engage more potential customers into the buying process, and give them clear visual tools to learn about your business and choose a preferred product or service.One of the main features of PowerPoint presentations is the ability to use images to create appealing graphics. PowerPoint lets you add text to images, and manipulate text on the fly using one or two mouse clicks. This allows the reader to make quick decisions about their viewing experience. With t he use of pictures you can even make the slides a little interactive by allowing the reader to click on words and images to respond or click away. A good PowerPoint tool can use images with words that increase interaction between your audience and your visuals.PowerPoint has great support for multimedia. You can easily add interactive videos or even audio recordings using the right interface settings. Videos can be embedded in PowerPoint presentations with a couple of mouse clicks, or you can embed an audio file in your presentation that plays as an MP3 file. Some viewers have the option to download the files from your presentation, while others have a download button when they select your PowerPoint file to view.Making your presentations more engaging allows the audience to quickly identify with your complex problems and needs. This makes your presentation much more personal and compelling than a traditional document that has no images. This will attract more attention to your work and consequently increase your sales.If you are looking for a good Powerpointpresentation, the best way to start is to start out simple. The idea is to get used to the creation process and then to learn more advanced techniques and skills. You will need to find a proven PowerPoint tutorial that will walk you through the entire creation process.A good place to start searching for a free online tutorial is by visiting forums online. You will find a wealth of information, as well as several great PowerPoint tutorials, to assist you in creating your presentation. You may even find an experienced expert who is willing to teach you more advanced methods that will better suit your personality and preferences.PowerPoint has become more popular over the years, due to its simplicity and ability to teach different techniques. Many commercial businesses such as physicians, attorneys, companies and other businesses have realized the benefits of creating PowerPoint presentations to reach new aud iences. You can also create an effective PowerPoint presentation in your own home and increase your exposure to a wide variety of people.

Analysis Of A Doll s House Essay - 2459 Words

Deceit- the action or practice of deceiving someone by concealing or misrepresenting the truth Female deceit in The Crucible is presented in the character of Abigail Williams, a young woman who falls in love with the protagonist of the play, John Proctor. Upon realisation that she will not be able to win John with lust, she turns her motives to destroy his wife, Elizabeth. Abigail’s desire to acquire John is shown in her manipulation of the court and this leads to many unfair deaths by hanging and various names left tarnished all because of Abigail’s lust for one man. In ‘A doll’s house’ female deceit is presented within the character of Nora her deceit radiates throughout the play and is recognised from the very beginning as she and her husband, Torvald, are quarrelling about who eat a portion of macaroons. The fact the audience observes her eat the macarons on stage shows how Ibsen uses dramatic irony to let the audience know of their marriage situation. The Crucible was profoundly inspired by claims of the Arthur Miller’s Marxist roo ts by the McCarthyism regime. It is known that Miller’s time being accused of something he never did and watching the members of the public believe whatever the people who issued’ justice’ told them deeply influenced his decision to write a play based upon the acts that happened in Salem in 1692 Ibsen shows Nora being able to lie at ease about a sum of money she has acquired to enable to take her husband, Torvald on holiday. At first IbsenShow MoreRelatedAnalysis Of A Doll s House 1180 Words   |  5 PagesThe role of being a husband in both A Doll’s House by Henrik Ibsen and Fences by August Wilson is failed to a certain extent due to the fact that they cannot meet the expectations of their wives. By failing to do so, they both damage their relationships. In Fences, we learn that Troy Maxon’s failure as a husband started when he cheated on his wife, Rose, with another woman, who soon became pregnant with his child. In A Doll’s House, Nora would do anything to save her husband, Torvald, but that thatRead MoreAnalysis Of A Doll s House 1005 Words   |  5 PagesA Doll’s House is an iconic play focusing on the themes of respect and reputation, lies and deceit, men and masculinity, and women and femininity. It emphasizes physical aspects of women , while excluding influence on the men s appearance, giving insight into the time period. It shows how society judged others while presenting information about how reputation influenced relationships and marriage, leaving the audience pondering what would have happened to the Helmer family if Nora had been unattractiveRead MoreAnalysis Of A Doll s House Essay1373 Words   |  6 PagesElena-Mirabal ENC 1102 TR 9:50-11:05 December 9th 2015 A Doll’s House The story of humanity is one full of intrigues of any kind, from the creation up to modern times. Indeed, every generation has lived through and seen an evolution or transformation of its social and cultural values (Rabi 27). In modern times, it would be difficult, especially in advanced countries to find the entrenched patriarchal societies as found in the A Doll’s House, a family living in the late 19th century. Set in Norway, thisRead MoreAn Analysis Of A Doll s House 1322 Words   |  6 PagesTITLE: The Theme of Gender Inequality in A Doll’s House INTRO: It is well-known that throughout history women and men have not always been treated as equals; it was not until the early twentieth century that women could vote in most countries. In the Victorian era, when A Doll’s House took place, women held a less than equitable sociopolitical and domestic standing. Socially, marriage and motherhood where no longer just emotional fulfillment for a woman; they had now become a responsibility and aRead MoreAnalysis Of A Doll s House 870 Words   |  4 PagesEssay Three: A doll’s house The story centrally focus on what goes on in a marriage between Torvald Helmer, the husband and his wife Nora, in the Victorian Era Torvald. Helmer is a hard working husband, a lawyer, who treats his wife more like a child than a woman. His always calling her silly names like â€Å"little squirrel† and â€Å"little lark twittering†, but she seems to not mind it at all. Nora is a happy wife, or at least that’s what it seems like until her little secret is revealed. There’s a quoteRead MoreAnalysis Of The Movie A Doll s House 877 Words   |  4 Pages â€Å"A Doll’s House† is a British movie filmed in 1973. Nora has spent her enter life living under the rules of her late father and authoritarian husband, Torvald. Years earlier Nora committed forgery by signing her father’s name in order to borrow money from a man named Krogstad. Nora’s husband was dying and she needed the money to take a trip to Italy to save him. Now she is bei ng blackmailed and lives in fear of her husband discovering what she has done. But when the truth is revealed Nora findsRead MoreAnalysis Of The Play A Doll s House 1410 Words   |  6 Pagesrestrictive life with their life centered round their husband and subsequently their children. Although, women were supposed to be treated with respect by men, most men viewed women as weak and having no ability to perform any task. In the play â€Å"A Doll’s House† the character Nora shows how these expectations affect her behavior which reflect her desire to change the traditional gender roles in the demanding society she was obligated to adhere to. When a couple got married in this period her property wasRead MoreAnalysis Of The Movie A Doll s House 1070 Words   |  5 PagesIn A Doll’s House, directed by Patrick Garland, the movie revolves around a loving housewife named Nora Helmer living in a high class society in Norway, under the roof of her husband, her three ch ildren, a nurse and the nanny that she grew up with and also takes care of Nora’s children. In the film adaptation, Garland shows a shift in gender roles in the nineteenth century that are embedded within the visual text for the audience to see. Garland is showing that in the late 19th century, women ofRead MoreAnalysis Of Nora Helmer s A Doll s House 841 Words   |  4 PagesBrennan1 John.Brennan Lisa Wall English Composition II 29 March 2015 Knowing about Nora Helmer From the beginning of A Doll’s House play, Nora Helmer appears to a obedient wife. She doesn t seem to mind when her husband, Torvald, calls her his little squirrel, his little lark, and a featherhead, (1.5-1.16).And more than that, she seems to enjoy and even play into it. She shows also a generous behavior, by giving a good tip to the porter and buying a lot of Christmas presents. TheRead MoreFeminist Analysis : A Doll s House1001 Words   |  5 Pagesearly 1960’s. For a while Western culture assumed that women were inferior creatures. With a widespread acknowledgment of the female being inferior, women began to accept their lesser status. Female critics â€Å"look at the depiction of women in male texts in an effort to reveal the misogyny (negative attitudes towards women) lurking there† (Dobie 106). This means critics look at mistreated women in texts. Such as blanks, unfinished sentences, and even silences. Henrick Ibsen’s, A Doll’s House, ca ptures

In this lab, we explore the effects of natural selection...

In this lab, we explore the effects of natural selection on a snail population in two separate environments. Natural Selection is a theory first introduced by Charles Darwin, who suggested that populations produce a large number of offspring which leads to limited resources for survival. This theory states that individuals who are best adapted to the environment are the ones who survive and live on to reproduce and pass on their genetic information to offspring. The adapted traits would accumulate and change the population over time. The environment determines which traits are most evolutionary desirable to an organism. If a population should move or should the environment change, a different set of traits would be the most advantageous†¦show more content†¦Results In the grassy habitat, the green allele frequency among the snail populations steadily increased as the brown allele frequency decreased. The BB and Bb genotype frequencies increased while the bb genotype frequenc y decreased. The green snail phenotype increased while the brown snail phenotype decreased. In the forest floor habitat, the brown allele frequency among the snails increased as the green allele frequency decreased. The BB and Bb genotype frequencies decreased while the bb genotype frequency increased. The brown snail phenotype increased while the green snail phenotype decreased. Discussion This lab is a fundamental example of Darwin’s theory of Natural Selection because it clearly shows the changes in population that were created because of traits that were considered to be the most advantageous in certain environments. These desired traits were then passed down to subsequent generations leading to a change in the overall genotype and phenotype frequencies of the population. This lab investigation also demonstrated the importance of environment in the role of natural selection. If the brown snails that lived in the grassy field had moved to a different location or had the environment changed, such as the grass in the habitat dying and turning brown, then their survival rates would have been much different.Show MoreRelatedMarketing Management130471 Words   |  522 Pagesreasons why marketing is considered important in this era To assess the various marketing approaches and principles 3. MARKETING MANAGEMENT: Marketing has evolved into a very important functional area in management basically due to the increasing supply and lower demand over the years. This is primarily through the competitive intensity in every sphere of the market. When competition increases, as you know, every firm wants to be heard in the market. This will make the firms to be different than

Lies My Teacher Told Me by James W. Loewen Essay - 1948 Words

Lies My Teacher Told Me by James W. Loewen High school history textbooks are seen, by students, as presenting the last word on American History. Rarely, if ever, do they question what their text tells them about our collective past. According to James W. Loewens Lies My Teacher Told Me, they should be. Loewen has spent considerable time and effort reviewing history texts that were written for high school students. In Lies, he has reviewed twenty texts and has compared them to the actual history. Sadly, not one text measures up to the authors expectation of teaching students to think. What is worse, though, is that students come away from their classes without having developed the ability to think coherently about social†¦show more content†¦According to Loewen they got his name right, and not much else. Lies points out that there were many groups of explorers that had discovered America before Columbus. He probably used some of their information as a basis for his plans to sail west. A full eight pages are d evoted to other possible explorers. These groups include ancient groups from Indonesia, Japan, China, and Phoenicia. More recent groups include the Vikings, British Islanders, West Africans, and Portuguese fishermen. There are varying levels of evidence connecting these groups to pre-Columbian America, but still enough to throw doubt into the mix. Columbus got the credit because of the way in which Europe responded to his discovery. Other false ideas taught about Columbus deal with what is left out. His original motivation may have been to find another trade route to the Orient, but his real motivation, in subsequent expeditions to America, was money. By 1493 Columbus had planned to plunder Haiti, according to Michele de Cuneo, who had been on Columbuss first voyage. Columbus, himself, said to Ferdinand and Isabella that his motivation was gold, and gold constitutes treasure; and he who has it does all he wants in the world, and can even lift souls up to Paradise (Lies p34). Another side of ColumbusShow MoreRelatedEssay about Analysis in James W. Loewen ´s Lies My Teacher Told Me1225 Words   |  5 Pages James W. Loewen wrote the book â€Å"Lies My Teacher Told Me† to help students understand the past of the United States, and how it is effecting the present time. â€Å"Lies My Teacher Told Me† looks at 12 different American history textbooks, and points out the different lies, flaws , and sugar coated stories the textbooks present. Lowen explains how textbooks practice heroification, and how race and race relations are a major issue when it comes to American history. Among these topics, Lowen also shedsRead MoreEssay about Christopher Columbus: Hero or Villain?781 Words   |  4 Pagesall of our years that we are taught about world history, we are led to believe that Columbus was one of the greatest explorers of all time. In my mind there is no question about whether Christopher Columbus discovered America; of course he did, its Columbus! However, this is a highly debated issue and through writings by authors Jeffery Hart and James W. Loewen we will investigate the true importance of Columbus. nbsp;nbsp;nbsp;nbsp;nbsp;In the essay written by Jeffrey Hart entitled, â€Å"DiscoveringRead MoreSummary : Indoctrinate Blind Patriotism 1151 Words   |  5 PagesElizabeth Tolentino Dr. Andrea Johnson Loewen Paper 29 September 2014 Question 1: What is your interpretation of the statement on page six that includes, â€Å"†¦indoctrinate blind patriotism†¦Ã¢â‚¬  Answer 1: In Lies My Teacher Told Me, James W. Loewen asserts that American history texts are harmful to students because of nationalism and books that â€Å"†¦are often muddled by the conflicting desires to promote inquiry and to indoctrinate blind patriotism† (Loewen 6). Loewen argues that American history texts areRead More The Decline of Education: Social and Economic Inequality Essay1193 Words   |  5 Pages and therefore people would be back to the starting block positions of hard manual labor. However, according to James Loewen’s â€Å"The Land of Opportunity,† even the educational system is slipping, stating that when he asked questions like, â€Å"why are people poor?† he got woefully inadequate responses. In both â€Å"The Land of Opportunity† and â€Å"Lies My History Teacher Told Me,† both by Loewen, the root cause of most of the problems in schools and their lack of adequate education are the textbooks. TheRead MoreEssay on Lies My Teacher Told Me Heroification821 Words   |  4 PagesAshley Walker Mr. Scott INTD 101-18: The Art of Seduction 29 September 2011 A False History James Loewen uses his piece Lies my Teacher Told Me to reveal the flaws in America’s mainstream textbooks. Loewen points out the fact that textbooks try to â€Å"indoctrinate blind patriotism† (Loewen 6) and â€Å"keep students in the dark about the nature of history† (Loewen 8). Almost every American textbook sells history using the â€Å"soft seduction† approach, as explained in Robert Greene’s book, The Art ofRead More The Hypocrisy of Teaching American History Essays630 Words   |  3 Pagesare the basic outline for American schools. In those subjects, where does history fit in? Some believe that teachers avoid history because of how corrupt America has been. James W. Loewen, author of Lies My Teacher Told Me, says, Parents may feel undermined when children get tools of information not available to adults and use them in ways that seem to threaten adult-held values. (Loewen 296.) The adults had to learn the same false history children are be ing taught today. By teaching children theRead MoreFood Assumptions: Everything the Food Industry Does Not Want Consumers to Know1051 Words   |  5 Pagesmessage that the book, Lies My Teacher Told Me, by James Loewen, delivers about how the public is deceived in regards to history. One specific food lie is how the Corn Refiners Association wants the public to believe that High Fructose Corn Syrup (HFCS) is the same as sugar and is perfectly healthy for consumption. As some research suggests, this is a faulty food assumption. Patriotic textbooks â€Å"leave out anything that might reflect badly upon [them]† (Loewen 5). Loewen argues that â€Å"if textbooksRead MoreEssay on Lies My Teacher Told Me910 Words   |  4 Pagesour past. This is where we get the misinterpretation of history. In chapter five of the book Lies My Teacher Told Me, these contradictions are brought into light and force us to look at them again. As I have learned in my history courses we can always question the accuracy of a story but we may never fully understand the truth. There have been three important times I have been through that have shaped my understanding of history today, specifically the part of history dealing with slavery and racismRead More The Lies My Teacher Told Me and People’s History of the United States1462 Words   |  6 Pages either adding or subtracting certain details from the story. James Loewen, in The Lies My Teacher Told Me, reveals how much history has been changed by textbook writes so that students studying the textbooks can understand and connect to the information. In Howard Zinn’s, People’s History of the United States, the author recounts historical tales through the point of view of the common people. Mainstream media, as proven by Loewen and Zinn, often pollutes and dilutes history to make the informationRead MoreEssay on A Critical Analysis of Lies My Teacher Told Me1014 Words   |  5 PagesA Critical Analysis of:Lies My Teacher Told Me It would be better not to know so many things than to know so many things which are not so. -FELIX OKOYE Out of all forms of literature currently known to man, educational textbooks are arguably the least interesting. On top of being incredibly boring, textbooks, especially American history ones, neglect to include the entirety of the information that it should. Because American history textbooks wish only to paint

Causes Of Unemployment In Australia - 1149 Words

Analyse the causes of unemployment, its effects on the Australian economy and how they are addressed through use of macroeconomic policies. Unemployment refers to when an individual is actively seeking work and is aged 15 years or over, but is unable to find work (not hired). There are many causes and effects of unemployment that result in different actions being made by the Australian government through their use of both monetary policy as well as fiscal policy. The unemployment rate is calculated by measuring the number of unemployed over the total labour force (anyone 15 years or older who currently has a job or is actively seeking) [x100]. While the government does not aim for 0% unemployment as this has negative consequences, it is†¦show more content†¦E.g. Cyclone Debbie, which tore down many banana plantations in Queensland, rendering those farmers who worked there and were unable to work after the cyclone were/are seasonally unemployed as the environmental conditions do not suit their needs. An increase or decrease in the unemployment rate can have a multiple effects on the Australian economy, both beneficial as well detrimental to the economic conditions and the societal outlook. An increase in the unemployment rate means that more individuals do not have an income, thus meaning many households suffer reduced disposable funds. This causes a decrease in the level of aggregate demand within the economy and therefore reduces economic growth. This in turn causes a slower circular flow of income, meaning that households may be forced into or past poverty, as a result of the lowered income generated, reducing the living standards and quality of life. The downturn experienced by the economy can also offset many individuals seeing them not wanting to return back to the workforce due to the lack of jobs available, making them long-term unemployed rather than cyclically unemployed, or if the firm initially was promoting structural change, structurally unemployed. Combined with poverty, the aspect of unemployment can lead to other severe mental health issues and illness reaching extremes. To combat highShow MoreRelatedUnemployment Of The Australian Economy1077 Words   |  5 PagesIn the Australian economy, trending unemployment rates are a prevailing socio-economic issue. With the labour market central to unemployment and the distribution of jobs, many factors arise as the key influences on unemployment. With an incredible number of industries facing high demand by consumers, it is speculated that employment would feature an increase to compensate. However, many factors of the labour market contradict this and instead increase unemployment. Factors such as the level of economicRead MoreUnemployment : Unemployment And Unemployment1573 Words   |  7 PagesINTRODUCTION What is unemployment? Unemployment happens when a man who is effectively looking for employment is not able to find some kind of employment. Unemployment is regularly utilised as a measure of the economy’s wellbeing. The most regularly referred to gauge of unemployment is the unemployment rate. This is the quantity of unemployed persons divided by the quantity of individuals in the work force. The unemployed are those individuals capable, accessible and willing to work at the goingRead MoreAustralia and the Great Depression1704 Words   |  7 PagesWhy did Australia lead the world into Depression in the late 1920s and suffer its effects so gravely and for so long? Australia suffered significantly during the Great Depression of the late 1920s. Australia was one of the worst effected countries in the World. This essay will look at why Australia lead the world into Depression in the late 1920s and why it suffered from its effects for so long. A depression is defined as A period of drastic decline in a national or international economy, characterizedRead MoreAustralia s Lack Of International Competitiveness1644 Words   |  7 Pagesthat seeks to promote sustainability on the external accounts so that Australia can service its foreign liabilities in the medium to long run and avoid currency volatility. Australia has persistently had a high CAD around 4.2% of GDP since the mid 1980s. Australia has also experienced a rising terms of trade to 130.0 in late 2011 due to the commodities boom as a result of the industrialization of the BRICs, whereby Australia has experienced high export and national income, but has resulted in lessRead MoreInvestigative Report On Labour Market Trends1690 Words   |  7 PagesWhat is Unemployment? The workforce is separated into two sections, the employed and the unemployed. An individual is defined as being employed if they work for one or more hour each week. An individual is defined as unemployed if they are currently available for work, currently searching for work and are unable to find it. As a result of an individual being unemployed, labour resources are not being utilised to their full potential in an economy. Nature, Causes and Effects of Unemployment UnemploymentRead MoreThe Issue Of Gender Income Inequality1060 Words   |  5 Pagesissues concerning income gender inequality in regards to age that are occurring in Australia within the past few years. Corresponding to the information by Australian Bureau of Statistics (Cited in Workplace Gender Equality Agency, 2015,p.3), the gender pay gap difference between both genders in Australia is currently 18.8% and has been static between 15% and 19% for the past two decades. There are several causes that could impacts on income gender inequality which includes: 1.1 Ability to workRead MoreEconomics Is All About The Allocation, Unemployment, Economic Growth And The Value Of The Dollar1487 Words   |  6 Pagesmake. Economics decides how much goods and services are bought and sold for, how many people have jobs, how much a currency is worth and much much more. At the moment Australia s economy is healthy and isn t too far below or above other countries.This essay will discuss Australia s economic mechanisms such as inflation, unemployment, economic growth and the value of the dollar. It will then compare them historically to the US, UK, China and Japan and interpret their meanings for society as a wholeRead MoreUnemployment in Australia Through a Conflict Perspective.1340 Words   |  6 PagesUnemployment is a social problem in Australia, which affects a majority of society in many ways. Not only can it cause financial debt to families, but from there it can cause family breakdowns, social isolation, shame and it can even lead to violence. The Conflict theory perspective explains how unemployment can be caused by class and power by focusing on the inequality within society. The inequality sequentially predicts that the poorer members of society struggle to find employment, to be ableRead MoreUnemployment And Its Effects On The Economy1452 Words   |  6 PagesUnemployment occurs when a person who is actively seeking employment but unable to find work. It is often used as measure of the health of the economy and has been one of Australia’s most serious long term economic challenges in recent decades. Economic growth is an ongoing process of increase in the production capacity of goods and services over a period of time. This determines economic wealth and individual living standards. These two economic issues have been a continuous matter within AustraliaRead MoreUnemployment And The Unemployment Rate1368 Words   |  6 PagesUnemployment happens when individuals are without work and effectively looking for wo rk. The unemployment rate is a predominance s measure of unemployment and it is figured as a rate by separating the quantity of unemployed people by all people right now in the work power. During periods of recession, an economy usually experiences a relatively high unemployment rate. Economists distinguish between various overlapping types of and theories of unemployment, including cyclical or Keynesian unemployment

Essay on AICD NFP Governance and Performance Study

Question: Write an essay onThe AICD NFP Governance and Performance Study. Answer: The AICD NFP Governance and Performance Study 2015 (AICD 2015b, p. 23) found, NFP boards rate their skills in strategy development and oversight of strategy implementation at 6.6 out of 10 - with room for improvement. From the outsets, the role of board highlights the amount of time that the board members expected to spend to develop a strategy that will help the company to run properly in future (Reynolds 2014). A boards effectiveness in setting strategic direction depends on five characteristics - size, independence, reputation, activity and diversity (Spearritt and Butcher 2010). According to the NFP Governance and Performance Study 2015 (AICD 2015b, pp.11, 16), Australian Charities Report 2014 (Leblanc 2015) and Guaging the State of Not-for-profit 2015 (Macdonald 2013), some of the prime facts that stood out regarding the role of the board in setting strategic direction are: The top priority of the board in developing strategies is to maintain financial sustainability. As the NFPs focus is on the richer mix of diversifying income streams, cost, management and increasing own source of income, simple cost management has diminished as an imperative (Anand and Jog 2014) 41% of directors believe they require to develop their present level of skills in strategic planning (AICD 2015b, p. 23) Almost half of the directors believe that the board of NFPs is very effective in order to measure the organizational performances against its mission (Pro Bono 2015, p. 8) Therefore, SEs has to develop corporate structure in such a way that could able to fulfil all its requirements. However, NFPs and SEs are completely two different factors. Therefore, strategy development also will have to be different as compared to NFPs. Otherwise, SEs might not able to fulfil its actual objective (Du Plessis, O'Sullivan and Rentschler 2014). Since, board members have major role in recruiting, supervising, and evaluating the organizational process. Boards have to create proper strategy that will help the SE to gain advantage in the market. Since, many SEs are also works as for-profit. Therefore, strategy of SEs will definitely have to be different from the NEPs. Board members also provide direction for the organizations. This crucial in strategy development, as without selecting a proper objective no strategy can be formulated. Board members are the higher authority of the company (Elms 2014). Therefore, they play a significant role in developing relationship with t he government organization. This is a key aspect for developing any strategy for social enterprises. A board of directors is a combination of individuals focusing on to operate an organization as a group. In social enterprises, strategy formulation not only focuses on the profit margin of the company but also help the society as a whole. However, not all the social enterprises are a not-for-profit firm (Strong 2014). Therefore, strategy formulation of the company will have to consider both the aspect such as increasing the profit of the company and also improving the amount of benefits that the company is currently providing to the society. Hence, the strategy formulation for the SEs is far more difficult and demands combinations of approach. As per the 2014 Chairman and Non-Executive Director Survey, the role of the higher authority such as EDs and NEDs become even more crucial in developing a particular strategy for the company. The strategy development in the social enterprise demands huge amount of skills, which companies failed to get sometime (Atkinson 2012). It leads to the o rganizational failure. Therefore, many boards and management have struggled to formulate appropriate division of strategy that will help the company to operate much more effectively. References: Anand, A.I. and Jog, V.M., 2014. Diversity on Boards.Available at SSRN 2469410. Atkinson, M., 2012. Developing and using a performance management framework: a case study.Measuring business excellence,16(3), pp.47-56. Du Plessis, J., O'Sullivan, J. and Rentschler, R., 2014. Multiple layers of gender diversity on corporate boards: To force or not to force.Deakin L. Rev.,19, p.1. Elms, N.E., 2014. An exploratory study into director selection: who do directors want on their boards and how do they select them?. Leblanc, R.W., 2015. FACC 6600Corporate Governance Course OutlineFall 2015.Available at SSRN 2656628. Macdonald, R.J., 2013. Determining best practices for board evaluation for a provincial commercial Crown corporation. Reynolds, S.T., 2014.Effective Corporate Governance in Not-for-profit Organisations(Doctoral dissertation, Victoria University). Spearritt, K. and Butcher, S., 2010. Company Secretary: Promoting Board Diversity to Enhance Performance.Keeping good companies,62(6), p.332. Strong, P., 2014. Integrated reporting-where are we now?.

Introduction to Marketing for the Innovation - MyAssignmenthelp.com

Question: Discuss about theIntroduction to Marketingfor the Innovation Journal. Answer: Introduction Having identified that the major challenge of Burma lane restaurant is mainly triggered by marketing and competition, it is now important to find out how this company can strategize its operations to overcome the pressure it gets from other companies. One of the techniques which this company can use to challenge its competitors is adapting the best marketing mix strategy. The fact that this restaurant is beautifully decorated and provides sweet Asian dishes has the potential of improving its turnover or profits if good marketing plan is established. According to Doughty (2013), an effective marketing strategy begins with considered and well-informed marketing strategy. Single marketing mix strategy will be ideal for this company because it will assist it to avoid confronting with other bigger companies. This company should decide to concentrate on a single segment which the management feels it is likely to yield the highest profit. Promotion According to Fromm Garton (2013), a successful product or service means nothing unless the benefits of such products are communicated clearly to the target market. This means it is important for Burma lane to expose the benefits of its products to the target market. The company can do this by concentrate in a single segment and mainly focus on promotions. The reason why it is fundamental for this restaurant to focus on promotions is because its problem was triggered by lack of advertisement which is a fundamental tool in promotional marketing mix. Advertising typically covers communication strategies that are paid for like for example TV advertisements, print media internet, radio commercials, and so forth. In the recent times, companies seem to from focusing offline to online strategies. Burma lane, in this case, should come with advertisement as its single promotional tool. According to Guevarra (2010), majority of companies which use advertisement as their promotional tool realize a significant increase in revenue. The management should also aim at using the most influential channels to advertise like social media. Harden Heyman (2011) suggest that promotions require the right channels to be used for companies to realize the benefits of this strategy. In this case, Burma lane restaurant should emphasize on using social media because in the recent days it has been one of the most effective ways of advertising. According to Hess (2011), social media is the better channel for promotions because it assists organizations to target a large number of people, and it is cheap and fast. Another way of succeeding in using advertisement as single marketing mix to address Burma lane restaurant marketing issue is through designing unique adverts. The manner in which adverts are designed determines the effectiveness of this marketing mix component (Doughty, 2013). The advertisements should be designed in a manner which can inform the audience about the products, and the reasons which should make the consumers to purchase them. Pricing According to Irina (2013), price states the amount of money which an organization offers its products to the consumers. Burma lane should also come up with one pricing strategy and offer a uniform price to every consumer who buys the product under the same condition. This will aid in making the consumers feel the company values them irrespective of their differences in various factors like income, preferences and so on. The best pricing strategy should be based on various factors including the quality of products, pricing strategy used by competitors, the target consumers and so forth. Because the aim of this company is to improve turnover or profit through addressing the competition problem, it should consider two major factors when deciding on prices. The first consideration should be the prices used by the competitors. The management should ensure its prices are closely related to those of its competitors because consumers always compare prices when making the decision of which company to purchase from. The second consideration is the quality of its products. Burma lane restaurant should ensure that the prices match the quality of its products. According to Luther (2013), consumers purchasing decisions is influenced by quality and the prices charged. This means the prices charged should be worth the quality of products offered. Product According to Mohammed (2012), product means the tangible items or intangible services which consumers purchase from an organization. Product is important because it defines what the company provides in the target market. The products offered should be unique in terms of quality and physical appearances so that the consumers can be able to differentiate them from those of competitors. Because the company will use a single marketing strategy, the product should also be the same across all segments. Establishing one type of product with little or no variations for all consumers will play a role in boosting revenue because of various reasons. The first reason is it will be easy to conduct marketing because the marketers will emphasize on a single product. The second reason is because the company will be able to make proper decisions on how to develop the product. Pauwels (2014) argues that when there are no competing products or services in an organization, the possibility of developing product which matches consumer expectations are always high because the company dedicates its efforts and resources towards that product. This means Burma Lane can establish a strong product by establishing a single marketing mix and concentrating on a single product. The product should be designed in a manner which can assist the company to customer loyalty. The management should ensure its products are of high quality and meets customer expectations. According to Tybout Calder (2010), consumer loyalty is attracted and maintained by companies which produce high-quality products. This indicates that Burma lane restaurant can win customer loyalty through ensuring its products are of good quality than those of competitors. Place Placement or distribution is a fundamental part of the product mix definition. A company must position its product in a place which the potential buyers can access them. In the case of Burma lane restaurant, the products should be positioned in its restaurants to ensure the target consumers can easily access them. In practicing single marketing mix, the company should also come up with one distribution system aimed at entire market. The advantage of using this type of distribution system is that it will enable the management to monitor when product needs to be delivered and in which quantity and quality. Single distribution system aimed at the entire market will also assist the company to improve its distribution system, deliver products at the right time, learn changes in consumer buying behavior and so forth. Budgeting and Cost To succeed in the marketing process, the company will be required to allocate at least $10000. This money will cater for the advertising cost, improving the distribution process, and other marketing aspects required to make the single marketing mix effective. In addition to other advertising methods, the company will mostly rely on social media for advertising because it is highly effective. The following is a one year budget concerning how the company will allocate money in different advertisement methods. Advertising method Allocation Advertising through social media(Facebook, Pinterest, Instagram, linkdn twitter, YouTube) $3000 Print media( newspapers, magazines, etc) $2000 Billboards $2000 Advertising T-shirts and Caps $800 Restaurant menu design $1200 Miscellaneous expenses $1000 Total $10000 Conclusion Burma lane can address its problem by of not having enough exposure in the local market and improve its turnover and profit through adapting the right marketing strategy. Single marketing mix is ideal for this company because it will allow specialization and best utilization of available resources to assist this company in attaining a competitive advantage. The management should ensure the company has a well-developed product which targets a single market segment, and there is good pricing of products which are based on the quality of goods and prices used by competitors. The company must also ensure it uses single promotional tool, and in this case, advertisement is ideal because one of the major factors which triggered its problem is lack of advertisements. The products should be strategically positioned its products in all of its restaurants so that the potential customers can easily access them. Another factor which can assist this company to improve turnover and profit is ensuring its products are sold at reasonable prices. References Doughty, H. 2013. Flux: What Marketing Managers Need to Navigate the New Environment. The Innovation Journal, 31(1), 78-90. Fromm, J Garton, C. 2013. Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever. New York: AMACOM. Guevarra, R. A. 2010. 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Hoboken, NJ: Wiley