Short Answer Question

1 ) Mass communicationThis is to communicate with a large league of people . This is integral to media studies , as mass communication comm l adeptsome(prenominal) uses media (TV , radio to broadcast its message2 ) Cultural imperialismCultural imperialism is the inundation of the ele manpowerts from hotshot socialising to another , with media such as broadcast (radio and television scratch (newss and books , and online . This results into integration of the foreign cultural elements into the host agriculture . by the local and international media , a country screw be made impregnable to outside influence by music , fashion , art , etc3 ) OligopolyThis is a form of trade wherein on that point argon only a hardly a(prenominal) sellers , or participants . Media institutions atomic number 18 usually handled by only a few individuals . The consummation of this would mean greater risk to collude , as oligopoly markets are wont to do4 ) PatriarchyTo be patriarchal means to be male-dominated . In our patriarchal society , key institutions have men in power , including media5 ) ModernismThis pertains to a movement that rejects tradition . In media , this washbowl be related to how media is no longer only account news (old or traditional , but in admission used for propaganda6 ) 1996 telecommunications actThis is a law regulating the telecommunications industry .

In relation to media studies , this act is quite interesting , as it pu ts a premium on competition in the media ind! ustry as a means of regualtion7 ) Indirect paymentThis is the practice of earning profits by dint of other related tasks than paying for the reaping itself . Payment for advertizing is corroborative payment , as an advertiser pays for the advertisements , and not for the media product itself (broadsheet , etc8 ) skulker prizeThis is to make it seem that there are two excerpts , when one of the choices is so unacceptable , the person who has to choose is forced to joust the other choice . This is deceitful , as you are aptitude a person believe that that the person has a choice , when in reality , that person hasReferenceFederal Communications Commission (2004 cuss out 29 . Telecommunications Act of 1996 . Retrieved March 25 , 2008 , from http / electronic network .fcc .gov /telecom .htmlMcQuail , D (2005 . McQuail s mass communication theory . large(p) of the United Kingdom : Sage Publications LtdPAGE 2...If you want to get a full essay, say it on our website: OrderCustomPaper.com

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