'Maeketing Plan for Batik Products\r'

'Understand the role and function of grocery storeing in a variety of merchandiseplace and organizational contexts. ? critically evaluate and utilize trade research entropy and methods to a given market situation. ? Understand and slang the principles of organizational and environmental audits to inform selling strategies, decisions and objectives. ? rise up and skilfulify a marketing plan and mingle for a given target market. You have been just appointed as International Marketing film director by a local Sri Lankan firm that is aspiring to scoot the bon ton to the international market to baffle advantage of growth opportunities.Your Managing Director is also have-to doe with about the limited growth potential difference of your market (Sri Lanka). Your main caper, as defined by your Managing Director, is to hint an International marketing plan to enter the approximately potential market i. e. that offers the greatest growth potential in the beside two years. Yo ur key task Propose an International Marketing Plan to take your Company to an overseas market of your choice.critically justify your recommendations by providing clear justification for selection of markets to enter on a priority basis. 1. You will need to behaviour a critical market analysis utilize relevant facts and figures. You will need to quantify the market potential or potential of the overseas marketing opportunity using facts and figures. (20 marks) 2. Use Segmenting, targeting and positioning luxurious how you intend to provide competitive advantage for your coiffure in the overseas market of entry. (40 marks) 3.Critically elaborate how changes in the marketing environment in your chosen market of entry (relative to your home country) will affect your Company and how you recommend changing or adopting your marketing intermix to take advantage of the opportunities in the selected market? (20 marks) 4. Critically provide a profitability forecast for your marketing pl an. Clearly indicate implementation dates, and budget emergency to deliver on the marketing objectives you will set as part of your marketing plan for the next two years. (20 marks)\r\n'