Italy and Analysis Essay -- Essays Papers

Italy and AnalysisCOUNTRY ANALYSISGENERALItaly covers a land area of 301,230 sq km (116,306 sq mi). Comparatively, the area occupied by Italy is passably larger than the state of Arizona. Italy has high unemployment and a relatively complicated and new-made market oriented government. To get an idea of how Italys culture compares to that of the Unites States, we ran a Hofstede. United States ItalyIndividualism9478Power Distance 4148Uncertainty Avoidance 4574 masculinity6268Individualism versus collectivism focuses on the relationship between the soul and his or her fellows. In individualistic societies, the ties between individuals were loose and individual achievement and freedom were highly valued. Power distance focuses on how a decree deals with the fact that nation are unequal in physical and expert capabilities. Low power distance cultures were found in societies that tried to tackle down such inequalities as much as pos sible.Uncertainty avoidance measures the extent to which different cultures socialized their members into accepting ambiguous situations and tolerating question. Members of high uncertainty avoidance cultures placed a premium on job security, life history patterns, retirement benefits, and so on. Lower uncertainty avoidance cultures were characterized by a greater readiness to take risks and less emotional resistance to change.Masculinity versus femininity looks at the relationship between family and work roles. In mannish cultures, the job is as important or to a greater extent important than the family. afterward comparing Italy with the United States the only possible problem or curse in relation to cultures that Philips should note is uncertainty avoidance. This means that Italy is not degenerate to adopt new ideas. If Web TV is introduced into Italy, it give take more time for it to become accepted than it did in the United States. SOCIOCULTURAL brainwaveThe networ k has just started to make an impact in Italy. A novel study by Eurisko (a very reliable research company) indicates that 1.8 million people say they use the Internet. They also found that 1.1% of Italian families (216,000) have an Internet connection at home as compared to 16.7% (40 million) in the USA. The population of Italy is round 57.3 milli... ...Italy. Therefore, out of these main competitors, Toshiba is the main threat but you rouse never tell what will happen with future generations of a product. The interesting social function about these competitors is that they are all licensees of WEB TV. They are also scrambling to suffer that ultimate next generation item that duplicates WEB TV and more. These companies are trying to gain market share in the alternate and ministration products. For instance Philips is a leading manufacturer of digital TV and if they could align with a cable company around an ISP then they will make out against their own WEB TV.Philips c roupe compete in Italy. The question is can they do it with Web TV. The answer is no. WEB TV can not operate in conjunction with the specs of European TV. Therefore, they will need to change the WEB TV and make it work or form a partnership with a new product. This market moves debauched and each of these competitors could end up on top, and win the Italian market. They need the working combinations of a product that serves the Italian community and serves the new European union.Considering all the available information we give Philips a rating of 7.375 for competitiveness.